What Split Rock Does for You!

Our Process: Split Rock Private Trading & Wealth Management is a Registered Investment Advisor (RIA) that manages investment portfolios on a discretionary basis. We work directly with clients on a conflict-free, fee-only basis. We are held to a Fiduciary Standard as an RIA and giving the right advice is the heartbeat of our firm. We have no ties to any Broker-Dealers, Insurance/Annuity Companies or Banks. No one pays us but you and we serve no other interest but those of our clients.

With over 160 years of combined service, we have always followed the philosophy that if we can take care of the downside, the upside always takes care of itself. The one thing that we know for sure is the stock market rarely acts rational and we take tremendous pride in preparing for the certainty of uncertainty. The less you lose, the easier it is to make up those losses.


Our Beliefs:

  • Buy and Hope is not a healthy investment strategy
  • One size does not fit all – each portfolio should be created for each client’s risk tolerance, goals and objectives
  • Cost is important – as an independent firm we have no ties to Corporate America and use the lowest cost investments available
  • Buy high, sell low…repeat until broke! It is our job to make sure our clients don’t make the wrong decision at the wrong time. When emotions run high, mistakes can often happen.
  • As a Fiduciary we are required to act in our client’s best interest. Giving the right advice is the heartbeat of our firm.

Voted a Top 10 Independent Investment Firm in 2022

Split Rock Private Trading Award
Split Rock Private Trading Certificate

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Split Rock Members

Meet The Team

Dale Anich

Investment Advisor Representative

Jedd Anich, ChFC®

Investment Advisor Representative

Kelly Johnson

Investment Advisor Representative

Mark Cool, AIF®, PPC®

Portfolio Manager & Chief Compliance Officer

Tami Kocon

Operations Manager

Tyler Kocon

Portfolio Manager

Paul Munson, MS

Investment Advisor Representative


Copyright © 2023 Split Rock Private Trading. All rights reserved.

There are no warranties implied.  Split Rock Private Trading (“Split Rock”) is a registered investment adviser located in Duluth and Cloquet, MN. Split Rock may only transact business in those states in which it is registered, or qualifies for an exemption or exclusion from registration requirements. Split Rock’s web site is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of Split Rock’s web site on the Internet should not be construed by any consumer and/or prospective client as Split Rock’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet. Any subsequent, direct communication by Split Rock with a prospective client shall be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides. For information pertaining to the registration status of Split Rock, please contact the state securities regulators for those states in which Split Rock maintains a registration filing. A copy of Split Rock’s current written disclosure statement discussing Split Rock’s business operations, services, and fees is available at the SEC’s investment adviser public information website – www.adviserinfo.sec.gov or from Split Rock upon written request. Split Rock does not make any representations or warranties as to the accuracy, timeliness, suitability, completeness, or relevance of any information prepared by any unaffiliated third party, whether linked to Split Rock’s web site or incorporated herein, and takes no responsibility therefor. All such information is provided solely for convenience purposes only and all users thereof should be guided accordingly. This website and information are provided for guidance and information purposes only. Investments involve risk and unless otherwise stated, are not guaranteed. Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy. This website and information are not intended to provide investment, tax, or legal advice.

Either rankings and/or recognition by unaffiliated rating services or publications, should be construed by a client or prospective client as a guarantee that they will experience a certain level of results if Split Rock advisers are engaged, or continues to be engaged, to provide investment advisory services. No rankings should be construed as a current or past endorsement by any of its clients. This award Top RIA Advisory Company 2022 was awarded by Financial Services Review in January 2023, for the year 2022. This award was granted based upon the rating services' own research and determination based upon the growth of our firm.  Split Rock did not compensate the Financial Services Review for this rating and award.

Private Trading - Wealth Management